What will you sell and how will you sell it?
When it comes to starting a small business, you need to get really clear on what you're offering & where you're going to sell it.
Do you want to sell a product or a service? Will you offer a range of products or just one? Don't be afraid to specialise - it's easier to market yourself when you're known for doing one thing really well.
How will you describe what it is you do? This is one of the most important things to get really clear - when you can confidently state the nature of your business, you're clearly defining your position, which enables your potential customers to find you (not to mention search engines!). Try this: Imagine someone you know is talking about what you do to a friend. They're recommending your work - how do they describe your business?
You don't need a full business plan to start something small, but you do need to have an idea of revenue - how you'll make money. Try the One Page Business Plan from The $100 Startup for a simple alternative.
Make a digital home for your business
Whether you're selling online or in person, you will always need a website. This is how people find out more about who you are and what you do, and (most importantly) how to buy your product.
You don't need a developer - there are free and paid services available, and it's easier than ever to design and build your own site. Check out Wordpress or Squarespace.
Buy a domain - you want to make sure you look professional from the outset, which means having a proper domain for your business. This is a really simple process - the most popular places to buy a domain are GoDaddy, or LCN for UK-based customer support.
This article is taken from my '7 day small business design and launch training' - a free mini-training I send to you when you sign up for my newsletters - get your very own copy by signing up here.